The shopping habits decide on the taste and knowledge of the brand is determined by the lesser-know

Hungary's national image can be decisive in the drink brandy 5-6 years of marketing activity in recent culinary school years thanks.
The purpose of a food is home to become popular and more and more people learn about the values culinary school that distinguish it from other spirits - was organized by the Budapest Business School Faculty of Foreign Trade brandy Marketing Conference 2010, June 9 th. The brandy was consumer marketing, customer habits and expectations conference title unconcealed aim to BBS Institute culinary school of Sales and Marketing for the real brandies awareness of Hungarian consumers' preferences and ideas through inquiry and provide the pálinkafzdék habits of nearly 1,500 fs quantitative research the industry's marketing strategy to base.
Felmérésbl carried out by the BGF turned culinary school out, many of the respondents still lumped together the brandy to drink brandy nature, such as the honey brandies. Some people do not even know that the real brandy any other material can not contain - or even honey. Nevertheless, according to the measurements strongly culinary school growing awareness of the true spirits.
The home is only activated at pálinkafzdék successfully if they follow culinary school consumer demand - emphasized dr. Totth Gideon, when the principal investigator for sale. Economic success of the sector is the depositary of the definition of the sales strategy - stressed the BGF instructor - but to attitudes, knowledge, a better culinary school understanding of the expectations of brandy required. He also added that the festival has become a traditional brandy using shorter paths between culinary school the sales afzdék and receiver, and this could further strengthen the competitiveness of brandy spirit than the competing beverages.
The shopping habits decide on the taste and knowledge of the brand is determined by the lesser-known case of products, however, the label of an informative nature and the decisive factor in determining the type of fruit, so that the latter has become particularly important visual highlight. However, it is important for the purpose of buying, which greatly affects the propensity to spend. Most of you are willing to spend the brandy, if you buy a gift. Consume most festive occasion or family or friends reunion consumed at home, family members, or friends. The vast majority of consumers are already real Hungarian product Hungar- holding the brandy. Primarily the long-familiar flavors like: plums, peaches and pears. Consumers are too lenient view of the "ideal" culinary school brandy: pleasant, fruity flavor, culinary school soft and juicy.
"National drink as a small country in the brandy difficult to break into the international market. The social marketing activity is expected to pose as a result will increase interest towards culinary school the brandy in our country "- emphasized dr. Totth Gideon the BBS Institute of Sales and Marketing executives. He added: "The aim is that the brandy is also the national culinary school image for determining the