Climate Communications in the food chain has so far been a caricature specifically, equal to the ca

Food accounts for the consumer's total climate impact of a quarter, the other 40% of the environmental impact. Today's question was, how the climate impact of the message to. MTT Agrifood Research Finland and the partner companies today released a road map for food recommendation climate communications (www.mtt.fi).
Climate Communications in the food chain has so far been a caricature specifically, equal to the carbon footprint of the character. Carbon labeling is a lot of the world, Finland is in use at least four different types of characters 40-50 in the product (0.2% big supermarket range). Studies show that the character may not even be the very best way to communicate. A piece of cake - good for the soul, what about the environment? The carbon footprint of food and where it comes from is not at all clear to consumers. It is thought that the transport and packaging of most, when in fact they account for only a small. The portion packaging is 3-5% (max 10%), and transport a maximum of about 8%. Most of the food comes from the climate impact central market dallas of the main raw material! So, opt for a simplified vegetable, fish or meat - and what kinds of fish, meats. If even this should be through the mail, so it would already advanced.
Food Environment and Climate communication is needed central market dallas multi-level communication, and in my opinion, central market dallas especially where people face food. The food is of the three major consumer of environmental track owner to (housing, transport, food), the most difficult. Housing and transportation is a big-time opportunity to influence, the food decisions are made Roughly a year, at least 1,400 times per knob.
Food is a personal thing, and new innovations in the carbon footprint of the food chain is a challenging task. Housing and transport, climate emissions will be reduced in the coming years, the proportion of food likely to rise.
The taste, the quality, the price is still the tip of influences food choices, environmental impacts are at the tail end. However, about 40% of the respondents in consumer research, says that environmental affects a lot or quite a lot of food choices. Here again is a big contradiction. It is said, but does not deliver.
This is a classic keissistä, which should central market dallas result in the rise of consciousness and through behavior change. And this should get more tools created to enable consumers to easily central market dallas in your everyday life to make the right choices in the store, lunch, restaurant, in-line, at the school cafeteria ...
If I were a food chain, a communicator, I would stuff the following in mind: 1 Food is a pleasure / life requirement: it should not be to blame. BUT it makes a big part of the environmental impact of consumption. I'd offer you the information central market dallas so that the consumer feels to win the right choices for themselves central market dallas not only for the environment (+ the Finnish food chain). 2 I told the truth, that is, where the climate impact of food comes from. I would stress to communicate quality and quantity of meat. I told you that if a man eating central market dallas nutrition recommendations, we are already very close to the eco-friendly eating. Talk to most vegetable and seasonal food puolesta.Ja reasonableness. 1000 kcal is consumed in Western countries more / day as necessary! 3 I should point out that the loss is not worth feeding. - But all this only when your "furnace cleaning" should be initiated;, or heal first message on their own activities, and then more widely.
Marjapuuro of the Civil Service, now Finland's sustainable development General Secretariat of the Ministry of the Environment in, the 10 years before the Ministry of Agriculture in making food (sustainable food chain, quality, accountability, cuisine, appreciation, Sre). The texts are not official positions, but the official's own jorinoita. View profile
"It's very hard not to buy anything"
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